Pot shops have high expectations from World Cup fans, tourists

Sean Kady, owner of Cosmic Charlies, poses for a photograph holding a bong resembling the FIFA World Cup trophy outside his shop on Queen Street West in Toronto on Thursday, June 4, 2026. THE CANADIAN PRESS/Arlyn McAdorey

TORONTO — Toronto and Vancouver cannabis shops and suppliers are expecting a high when the World Cup gets underway next week.

B.C.’s pot distributor is forecasting a moderate increase in cannabis demand and sales on match days in Vancouver’s downtown core.

Its Ontario counterpart pegged the potential sales boost at 10 per cent for some businesses near the action.

Sean Kady’s pot shop Cosmic Charlies is a short walk from Toronto Stadium, so he anticipates plenty of World Cup visitors.

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To satisfy demand, he’s selling a bong that resembles the tournament’s golden trophy and stocking up on novelty products tourists tend to want like oversized pre-rolls.

Over in Vancouver, the president of the Inspired Cannabis chain ordered plenty of vapes and beverages to fuel the increase in sales he predicts will come from World Cup goers.

This report by The Canadian Press was first published June 5, 2026.

Tara Deschamps, The Canadian Press