Pat Benatar’s hit song “Love is a Battlefield” seems to still ring true, more than 40 years later.
“Finding love is elusive. Its very difficult,” says CEO of Three Day Rule Matchmaking, Adam Cohen-Aslatei.
It appears singles are falling out of love with dating apps. Surveys have found that almost eighty per cent of young people are dissatisfied with the experience.
“It’s the wild, wild, west. People adopt personas on dating apps that aren’t actually who they are,” said Cohen-Aslatei.
Personal growth and etiquette coach Julie Blais Comeau says there’s one advantage to modern dating.
“The beauty about living in 2025 is that you have more options,” she said.
Those options include matchmaking which appears to be making a comeback.
“You need to have common values, ambitions, and life goals and wants and desires,” Adam told CTV News.
One dating app, Vinyly, is hoping to target that, by connecting people with the same musical tastes.
Founder Rachel Van Nortwick explains that common interests can create stronger matches.
“Its really about your music DNA doing the matching for you. We don’t have bios. We kind of skip straight to what is important to you,” she said.
Whether dating through an app or a matchmaker, Blais Comeau says singles should set expectations.
“What is it that you’re looking for? Where are you at in your life right now as far as a relationship?” she said.
But be sure to stay open minded: that’s the advice from love coach and founder of Dashing Date, Kavita Ajiwani.
“Ditch the checklist. Do not have this checklist of like, I have to meet someone who hits all these criteria. We’re not shopping for a couch. We’re looking for love. And love is about feelings. So, yes, be absolutely clear on your values,” she said.
Before you find the one, experts agree, you need to love yourself first.
“The most important relationship is between you and you,” said Blais Comeau.
Ajiwani agrees.
“In this world, you attract what you are, not what you want. If you want love … Actually embody what that means.”
