April Fool’s Day is here, and businesses across Manitoba are showcasing their comedic chops with creative pranks and outrageous practical jokes.
One organization getting in on the April Fool’s Day festivities is Tourism Winnipeg with its ‘Canada’s Middle Child’ campaign launch.
On Tuesday, the organization announced its new strategy focused on the province’s middle child characteristics, which include the traits of competitiveness, low self-esteem, and a high sense of independence.
It claims this diagnosis is based on “extensive research comparing the character traits of middle children with Winnipeg’s value proposition, reviewing the literature, and observing a middling number of brands that portray the region.”
The prank goes on to say that in the coming week, residents in other Canadian cities will be subject to a multi-channel marketing campaign to persuade them to take a road to Winnipeg or make the city a stop on their cross-country trip.
Another local business taking part in the fun is Nonsuch Brewing Co. with its architectural rendering of its new location on Osborne.
According to an April Fool’s Day social media post, the new location will feature three sets of sails to “harness the wind and produce energy that will be used to power our building as well as our immediate neighbours.”
Nonsuch jokes they are aiming to have this new design ready next year around April Fool’s Day.
Oh Doughnuts is also pranking its customers today, saying it will be shifting its focus to hotdogs, citing the fact that consumer confidence is at an all-time low.
“Is there anything this superfood can’t do?” Oh Doughnuts said in an Instagram post. “Ketchup! Mustard! Relish! Fluffy bun!”
Though the shop admitted this new business venture is just an April Fool’s Day joke, it is offering donuts shaped as hotdogs for customers to enjoy on Tuesday.
