Rare Dom Perignon champagne from Charles and Diana’s wedding fails to sell during Denmark auction

Thomas Rosendahl, head of wine department of Bruun Rasmussen auction house, holds a bottle of Dom Perignon Vintage 1961 champagne, specially produced for wedding of the Prince of Wales and Lady Diana in 1981, in Lyngby, Denmark, Wednesday, Dec. 3, 2025. (AP Photo/James Brooks) (James Brooks)

LYNGBY, Denmark -- It was a wedding that captivated the world -- in 1981, Lady Diana Spencer said “I will” to Prince Charles, becoming Princess of Wales and bringing youth and glamour to the Royal Family.

More than 40 years after the wedding and many years after the marriage fell apart, royal fans had the chance to buy a rare part of that historic day -- or perhaps a sip of it -- during an auction Thursday. But the exclusive magnum of Dom Perignon Vintage 1961 champagne was ultimately not sold because the bids were not high enough.

The champagne, specially produced for the occasion, was expected to fetch up to 600,000 Danish kroner (around 81,000 euros or US$93,000) when it went under the hammer Thursday at Bruun Rasmussen’s auction house in Lyngby, north of Copenhagen.

“The bids did not reach the desired minimum price, and therefore it was unfortunately not sold,” auction house spokesperson Kirstine Dam Frihed said in an email Thursday. “We had of course hoped that it would sell at the estimated value, especially considering the great public interest it received.”

Prince Charles, now King Charles III, married Lady Diana Spencer in London’s St. Paul’s Cathedral on July 29, 1981. The ceremony was followed by a lavish reception at Buckingham Palace.

Charles and Diana separated in 1992 and divorced in 1996. A year later, she and companion Dodi Fayed died in a high-speed car crash in Paris.

The champagne was a limited-edition wedding release, created to celebrate the union.

A unique label reads: “Specially shipped to honour the marriage of His Royal Highness the Prince of Wales and Lady Diana Spencer. 29 July 1981.”

“It’s really, really rare and a bottle with that royal provenance,” Thomas Rosendahl, head of the auction house’s wine department, said in a recent interview with The Associated Press ahead of the auction.

Rosendahl said only 12 were made and were intended to be opened on the day. It’s not known what happened to the others, perhaps gifted to guests.

“It was a celebration from Dom Perignon to the wedding,” Rosendahl said.

“They also got … normal bottles that were served at the wedding, but these bottles were just forgotten or kept away.”

Little was revealed about the seller. Rosendahl only said that it’s a Danish collector who previously purchased the bottle from a London wine merchant.

Rosendahl said that he’s been contacted by “a lot of wine collectors” asking about the magnum, its provenance, and how it was stored. And tests suggest it’s still drinkable.

Henrik Smidt, who is the fine wine manager at Danish wine merchant Kjaer and Sommerfeldt in Copenhagen, said beforehand that he expected the magnum to achieve a high price.

“You have the combination of one of the most famous weddings ever, Lady Diana and Prince Charles. A Dom Perignon, one of the most famous brands in the world from a very rare vintage,” Smidt said. “All wine connoisseurs, all wine collectors would love to have Dom Perignon in their cellar.”

“My guess is that it will not be a wine connoisseur who will buy this bottle of wine, more likely a collector of royal artifacts or even potentially a museum,” he said.

By James Brooks